The CMA says publish your prices. You've never published your prices. Neither has anyone else.
The CMA's final report on the UK veterinary sector (March 2026) found that fewer than 40% of practices display prices online. The remedy is straightforward: mandatory published price lists for standard services, legally binding by September 2026 for large chains and early 2027 for independents. For a practice that has never published its fee schedule — and whose PMS holds pricing across dozens of service codes, product categories, and species — this is not a quick afternoon's work. Your agent reads your fee schedule, organises it into the CMA-mandated format, handles species and weight-band variations, and keeps the published list current when you change prices.
What Your Agent Actually Does
Your agent builds and maintains a CMA-compliant price list from your existing PMS fee data — so you meet the mandate without manually extracting hundreds of service prices.
Extracts pricing from your PMS fee schedule
Your agent reads your practice management system's fee schedule — consultations, vaccinations, neutering, dental procedures, diagnostic imaging, lab work — and organises them into a structured, publishable format. No manual transcription from screen to spreadsheet.
Handles species and weight-band variations
A cat consultation is not the same price as an equine callout. Neutering costs vary by species and weight band. Your agent captures these variations in a clear, client-friendly format that meets the CMA's transparency requirements without overwhelming pet owners with an unreadable wall of numbers.
Generates web-ready and printable formats
The CMA requires prices to be available both online and on premises. Your agent produces both: a structured web page format for your website and a printable PDF for your waiting room. Both update automatically when you change prices in your PMS.
Tracks price changes with audit trail
When you update a consultation fee or change your vaccine pricing, the agent logs the change with date and reason. This creates the compliance evidence that your prices are current and accurately published — not a snapshot from six months ago that nobody updated.
Flags missing or stale prices
New procedure added to your PMS but not on the published list? Price unchanged for 18 months while costs have risen? Your agent flags gaps and anomalies in your published pricing, ensuring your price list stays complete and defensible.
The real numbers.
| Practice manager time extracting and formatting prices | £1,500–£3,000 |
| Website updates for price list pages | £500–£1,000 |
| Ongoing price list maintenance | £800–£1,500/year |
| Realistic annual cost | £3,000–£6,000 |
| Agent build (one-off, configured to your PMS and fee structure) | £2,500–£4,000 |
| Monthly running costs (hosting + AI usage) | £80–£140/month |
| CMA format updates as requirements evolve | Included in first year |
| Realistic first-year total | £3,460–£5,680 |
The CMA mandate is not optional and the deadline is not negotiable. But for practices that have never published pricing — which is the majority — the question is not whether to comply, but how to do it without consuming weeks of practice manager time.
Your agent turns what could be a painful extraction exercise into a managed, automated process. Prices stay current because the agent watches for changes, not because someone remembers to update a PDF.
Good fit / not a fit.
This works brilliantly for:
- Independent practices that have never published a fee schedule
- Multi-vet practices with complex pricing across species and services
- Practices using Teleos, RoboVet, Merlin, or VetIT as their PMS
- Practice managers who are already stretched and cannot absorb another compliance project
This probably isn't for you if:
- You already publish a comprehensive price list that you're confident meets CMA requirements
- You have a flat fee structure with fewer than 20 service codes
- You have a dedicated marketing team managing your website pricing pages
Let's talk.
We'll start with your PMS system, how many service codes you have, and whether you've published any pricing before. Usually a 15-minute conversation.
hello@nimblecroft.com